Tuesday, April 30, 2013

Zynga inks distribution deal with Game of Thrones Ascent developer Disruptor ... - Joystiq

Zynga partners with HBO and Disruptor Beam two generating
Game of Thrones Ascent two Zynga players

By Rob Dyer, VP of Partner Publishing, Zynga

Every once in while we get the chance to work with an exciting team as part of the Zynga Partners program – joining forces with a developer Whose vision of making social games a true entertainment experience matched Zynga’s.

For me, that happened recently when we signed a third-party publishing deal for Game of Thrones Ascent from Disruptor Beam. The game, based on the epic hit series from HBO, was highly sought after in the publishing space and has seen huge interest from players over the past couple of months. Disruptor Beam has done an outstanding job with the game’s design – creating an engaging and authentic experience that appeals two midcore and casual players alike, and Reflects the incredible world of Game of Thrones, created by George RR Martin and brought to life by HBO.

It’s a great partnership for everyone Involved and I could not be more excited two introduce this game two Zynga’s players. With that, I want to hand this post over two Jon Radoff, CEO and Founder of Disruptor Beam, who can share a bit more about the game and partnership in his own words.

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Since its founding in 2010, our goal at Disruptor Beam has been to Disrupt the world of social games, two provideh immersive gameplay experiences based around the worlds and stories that players love most. To that end, our team has been toiling away on the development of Game of Thrones Ascent – making it an entertainment experience that changes the way players view social games.

We Launched Game of Thrones Ascent into open beta on Facebook on February 21, and since then we’ve seen half-a-million installs of the game in less than two months – with many players coming back again-and-again two comfy rooms immerse in the world of Westeros. But, as with any social game developer, a primary goal is two Continues to iterate on the game with new mechanics and features, while Continuing To Grow the player base. For those reasons, we are extremely excited two partner with Zynga, exposing Game of Thrones Ascent two Zynga’s millions of players on Facebook and Zynga.com, while working side-by-side with the Zynga Partners team two Continues to make this game a true extension of renowned HBO’s series Game of Thrones.

One thing that I’ve learned in my years of starting and building companies is that gaming companies can not always be solely responsible for 100 percent of their “hits.” Partnerships are integral to the success of any game company and any game, so we are thrilled two now be working with the amazing team at Zynga to move into the next phase of Game of Thrones Ascent

Now, if you have not had a chance two check out Game of Thrones Ascent, here’s what you should know. We’ve stayed authentic and true to the literary works of George RR Martin, as well as the HBO series. We’ve worked directly with HBO for over a year two ensur that our game Accurately Reflects the world of Westeros. Blending immersive storylines and strategic play, the game allows a Player to lead the life of a noble during a time of Upheaval – a scene familiar two fans of the books and TV series. You’ll swear allegiance to one of the Great Houses, select your lineage, secure your holdings, Develop your country and reputation, and assign sworn swords two quests – while forging alliances with new friends. And, to stay even more true to the series, we’ve been releasing new content each week Following new episodes from Season 3, allowing players to live out some of the experiences they witness on television – a unique Transmedia experience that is not currently seen in any other social game.

Hope to see you in Westeros on Facebook and Zynga.com soon!
– Jon Radoff

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