Film, music and the gaming industry has fought tooth and nail against piracy.
With a legion of lawyers have made these sectors closest argued that the network represents all kulturuttrykks tombstone.
But the setting is about to change. HBO released Monday, the 1st episode in the third season of the successful series Game of thrones on their strømmingstjenestene in Scandinavia and USA.
It started high activity on the world of file sharing services. TorrentFreak writes that Game of thrones rounded one million downloads on BitTorrent during the first day, and that at one time was 163,000 users who shared this torrent simultaneously. These are record figures and would normally have been considered a disaster for the film industry.
But not so. On the contrary arguments program director Michael Lombardo of HBO in an interview with Entertainment Weekly that piracy is good news. – I probably should not say this, but it’s a kind of compliment. Demand is present. It certainly has not had any negative effect on DVD sales. This is part of having a very popular TV program on a subscription-based television network, he said.
This is the new range, but shows that film – and the music industry is trying to find balance in the new digital world. It confirms the ambassadors for file sharing has said for 20 years, that consumers will be willing to pay for content if it is distributed on the Internet in a simple manner and with acceptable quality.
Now we’re there and there’s no going back. Operators Spotify (music), HBO (movies / series) and Steam (games) offer services that give customers real added value digital rather than analog, in terms of choice and convenience. It is clear we will pay for it.
We no longer to be so afraid of file sharing. It has been good marketing.
ALSO READ: Game of Thrones gave new pirate record
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